Global Lingerie Market: Trends & Forecast to 2035
Report Enquiry
Global Lingerie Market By Product Type (Briefs, Bras, Shapewear, Others), By Function Types (Texturizing Agent, Flavoring Agent, Coating Agent, Binding Agent, Emulsifying Agent, Heat Stabilizing Agent), And By Geography – Market Size, Opportunities, Trends And Forecast From 2023 to 2035
Report Code: EBI2000148 |
Report Published Date: December 2025
Global Lingerie Market: Trends & Forecast to 2035
Related Reports
Global Lingerie Market: Trends & Forecast to 2035
Global Imitation Jewelry Market: Trends & Forecast to 2035
Global Fast Fashion Market: Trends & Forecast to 2035 |
The Global Lingerie Market represents one of the most dynamic segments of the global apparel and fashion industry. Rising consumer awareness regarding comfort, body positivity, fashion-forward innerwear, and increasing penetration of e-commerce platforms are transforming lingerie from a functional product into a lifestyle and fashion statement. Continuous innovation in fabrics, inclusive sizing, and sustainable materials is further driving market expansion worldwide.
The Global Lingerie Market was valued at approximately USD 100.16 billion in 2024, according to the attached datapack. Strong demand across both developed and emerging economies, coupled with growing female workforce participation and rising disposable income, continues to support market growth. The expansion of premium and mass-market lingerie brands has significantly increased global consumption.
The market is projected to grow at a CAGR of around 6.20% from 2025 to 2035, indicating steady and sustainable expansion. By 2035, the Global Lingerie Market is expected to exceed USD 195.89 million, driven by evolving fashion trends, rising demand for comfort-oriented lingerie, and rapid growth of online retail channels.
Market Challenges & Restraints
- Rising raw material and production costs
- Size standardization and fitting issues
- Counterfeit and unbranded products
Regional Analysis: Leading and Fastest-Growing Lingerie Markets
Asia Pacific Dominates the Global Lingerie Market
Asia Pacific holds the largest share of the Lingerie Market, supported by large population base, growing middle-class income, and increasing fashion awareness in countries such as China, India, Japan, and South Korea. Expanding urbanization, rising penetration of international brands, and strong growth in e-commerce platforms are key factors contributing to the region’s market dominance.
North America Shows Strong Demand for Premium Lingerie
North America represents a significant market share, driven by high consumer spending, strong brand presence, and demand for premium, shapewear, and sports lingerie. The United States leads the region due to increasing focus on comfort, body inclusivity, and technologically advanced fabrics, supporting sustained market growth.
Europe Experiences Stable and Fashion-Driven Growth
Europe demonstrates steady growth in the Global Lingerie Market, supported by strong fashion culture and high adoption of luxury and designer lingerie. Countries such as France, the UK, Italy, and Germany play a key role, with demand driven by product innovation, premium positioning, and sustainability-focused collections.
Product Category Analysis & High-Growth Segments in the Lingerie Market
Bras Segment Leads by Product Category
By product category, bras account for the largest share of the global lingerie market due to consistent everyday demand across all age groups. High growth is supported by innovations in comfort, support, wireless designs, and inclusive sizing, along with rising adoption of sports bras and bralettes for daily wear.
Shapewear and Sports Lingerie as High-Growth Categories
Shapewear and sports lingerie are among the fastest-growing segments, fueled by increasing health consciousness, fitness trends, and demand for body-contouring apparel. Celebrity endorsements, social media influence, and technological fabric advancements are accelerating growth in these categories.
Offline Retail Dominates, Online Channels Growing Rapidly
Offline retail stores, including specialty lingerie outlets and department stores, dominate market revenue due to personalized fitting experiences. However, online distribution channels are witnessing the fastest growth, driven by convenience, wider product selection, virtual fitting tools, and aggressive digital marketing strategies.
Trending Developments in the Global Lingerie Market
Major trends include rising demand for sustainable and eco-friendly lingerie, use of organic fabrics, and ethical manufacturing practices. Body positivity and inclusive sizing are reshaping product design and marketing strategies. Additionally, smart lingerie and fabric innovation are enhancing comfort and functionality.
Market Developments and Digital Transformation
Leading brands are investing in direct-to-consumer (DTC) models, AI-driven size recommendations, and virtual fitting technologies to improve customer experience. Strategic collaborations with fashion designers and influencers are further driving brand visibility and market penetration.
Key players operating in the global Lingerie market include:
- Victoria’s Secret & Co
- Hanesbrands Inc
- Triumph International
- PVH Corp. (Calvin Klein)
- Wacoal Holdings Corp
- Marks & Spencer Group
- Jockey International Inc
- Chantelle Group
- Aimer Group
- MAS Holdings
Global Lingerie Market, By Region, 2023 - 2035 ($ Million)
|
Global Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Global Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
North America Lingerie Market, By Country, 2023 - 2035 ($ Million)
|
|
North America Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
North America Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
US Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
US Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Canada Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Canada Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Mexico Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Mexico Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Europe Lingerie Market, By Country, 2023 - 2035 ($ Million)
|
|
Europe Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Europe Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
UK Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
UK Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Germany Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Germany Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
France Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
France Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Italy Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Italy Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Spain Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Spain Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
BeNeLux Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
BeNeLux Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Russia Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Russia Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Nordic Region Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Nordic Region Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Rest of Europe Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Rest of Europe Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Asia Pacific Lingerie Market, By Country, 2023 - 2035 ($ Million)
|
|
Asia Pacific Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Asia Pacific Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
China Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
China Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
India Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
India Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Japan Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Japan Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
South Korea Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
South Korea Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Thailand Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Thailand Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Australia Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Australia Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Philippines Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Philippines Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Rest of Asia Pacific Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Rest of Asia Pacific Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
South America Lingerie Market, By Country, 2023 - 2035 ($ Million)
|
|
South America Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
South America Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Brazil Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Brazil Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Argentina Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Argentina Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Rest of South America Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Rest of South America Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Middle East & Africa Lingerie Market, By Country, 2023 - 2035 ($ Million)
|
|
Middle East & Africa Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Middle East & Africa Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Saudi Arabia Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Saudi Arabia Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
UAE Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
UAE Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Israel Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Israel Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
South Africa Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
South Africa Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
Rest of Middle East & Africa Lingerie Market, By Distribution Channel, 2023 - 2035 ($ Million)
|
|
Rest of Middle East & Africa Lingerie Market, By Product Type, 2023 - 2035 ($ Million)
|
|
The report includes the global Lingerie market size and forecast data for the following segments within each of the mentioned countries and regions.
DATA PARAMETERS:
- Historic Years: 2023 to 2024
- Base Year (for Calculation): 2024
- Estimated Year: 2025
- Forecast Years: 2026 to 2035
- Market Size & Forecast Parameter(s): Value ($ Million)
|
MARKET SEGMENTS |
COUNTRIES & REGIONS COVERED |
|
Lingerie Market by Product Type
Lingerie Market by Distribution Channel
|
GLOBAL North America
Europe
Asia Pacific
South America
Middle East & Africa
|